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In India, bottled water /bubble can business is a 30-billion-litre market industry, they are  different variants: One-litre bottles, Two-litre bottles, 500 ml bottles, 250 ml bottles, pouches and Bubbles can of 20 litres. The one-litre / 500 ml / 250 ml bottles have the largest market share of nearly 48 percent. In India, the market is expected to reach Rs 400 billion  in next three years’ time down the line 2023.

The flavor of any bundled drinking water or any water besides essentially relies upon the minerals that are found in the water, either from the source or added to it to convey these minerals to customers. Depending on the quantities of the minerals available in the water, the taste may vary. It is largely the mineral content in the source water that is behind the varied tastes of water perceived in different parts of India. New guidelines from the Food Safety Standards Authority of India—FSSAI will now push all packaged water manufacturers to add 20 mg of calcium and 10 mg of magnesium per litre in all packaging. The units should have Bureau of Indian Standards—BIS certification.